Streaming and the Obscurity of Viewership Numbers

The practice of streaming shows and movies on platforms like Netflix has led to a lack of transparency regarding viewership numbers. This lack of data has created a sense of mystery around the success and popularity of certain shows, with actors, writers, and industry professionals wanting to know how many people are actually watching. Initially, the absence of ratings and viewership data was seen as a positive change, breaking free from the traditional metrics of success. However, as streaming services became more established and powerful, the need to understand the reach and impact of shows increased. The secrecy around viewership numbers raises questions about the financial implications for actors and writers, as well as the overall stability and future of the streaming industry. While some argue that streaming companies keep numbers hidden to maintain leverage in negotiations and avoid higher payouts, others speculate that revealing poor-performing shows could negatively impact investor sentiment. The ongoing Hollywood strike and industry shifts may lead to changes in how streaming companies handle and disclose viewership numbers, potentially providing greater insight into the success or failure of shows.