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7min chapter
Why’s it so hard to figure out how many people watch Stranger Things?
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Nielsen's Legacy: From Belts to Viewership
This chapter explores the evolution of Nielsen from its origins as a testing company to a leader in TV ratings and market data measurement. It examines the significant impact of Nielsen ratings on the television industry and contrasts traditional metrics with the rise of streaming services.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode