AdTechGod Pod
The Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great Shift
Mar 24, 2025
This week explores Claude's new web search feature, finally catching up with its competitors. Apple TV+ faces a staggering $1 billion loss, sparking debates about its broader strategic direction. The podcast also addresses the evolving ad tech landscape, as AI and changing consumer habits challenge traditional programmatic methods. Advertisers are striving for greater transparency and control over their data. Meanwhile, the lines between various advertising vendors are blurring, requiring fresh differentiation strategies.
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Quick takeaways
- Claude's new web search capability significantly enhances AI's real-time relevance, bridging the gap left by outdated training data.
- Apple TV+ faces $1 billion losses, prompting reconsideration of its business strategy in a changing streaming landscape amidst evolving consumer behaviors.
Deep dives
Claude's Web Search Feature
The introduction of web search capabilities on Claude represents a significant advancement in AI technology, addressing a critical gap in the functionality of large language models. Before this update, Claude, like many AI models, had a knowledge cutoff date, limiting its ability to pull information from real-time sources. By enabling web search, Claude can now utilize search augmentation and retrieval augmented generation, improving accuracy and relevance in its responses. This change brings Claude in line with competitors such as ChatGPT and Gemini, highlighting the ongoing evolution in AI capabilities to meet user needs.
