Copywriters Podcast The Shortest Killer Pitch You’ve Ever Seen
11 snips
Jan 22, 2024 Discover the power of 'stacking microstories' to deliver concise pitches. Learn how to create a short and confident pitch using story stacking. Explore the importance of testimonial stories and inventor's origin story to build trust. Understand the concept of value stacking and the power of micro stories in sales pitches. Learn how to advance the sale through persuasive storytelling using the Persuasion Story Code book.
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Pitch Concisely to Busy Prospects
- When pitching busy, successful prospects, avoid overloading them with too many benefits in a short pitch.
- Use a concise, confident approach to quickly deliver impact without seeming nervous or rushed.
Stack Microstories for Impact
- Stack short, persuasive microstories instead of cramming numerous benefits into one pitch.
- This approach helps you deliver a clear, confident pitch in under five minutes.
Origin Stories Build Trust
- Origin stories build trust by creating familiarity and connection with the audience.
- They reveal your motivation and show you understand your prospect's struggles.
