Using Micro Stories to Create a Powerful Pitch

In this podcast episode, the host discusses the importance of crafting a concise and impactful pitch when approaching prospects. He highlights the challenge of capturing the attention of busy and successful prospects and emphasizes the need for getting a lot of impact across in a short period of time. The host introduces the concept of stacking micro stories and demonstrates how to create a complete pitch using three types of micro stories: the inventor's origin story, problem-solution story, and unexpected benefit story. He provides examples of each story type and explains how they can be used effectively in different situations. The episode concludes with a call to action to get a copy of the Persuasion Story Code, a book that offers step-by-step guidance on creating and using persuasive micro stories.