The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs The Most Overlooked Way to Make Money On the Internet | Ep. #164
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May 2, 2025 
In this discussion, Frey Chu, a directory website expert, reveals how he transitioned from flea market flipping to generating up to $3,000 a month in passive income. He shares his insights on finding untapped SEO opportunities, utilizing tools like Ahrefs and Reddit for market research, and building simple yet effective directory websites. Frey emphasizes the importance of understanding niche markets and reveals monetization strategies that anyone can implement, highlighting the potential of this often-overlooked income stream.
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Tapping Viral TikTok Insight
- Frey Chu discovered the thrifting directory niche by noticing viral TikTok videos and location-based curiosity in comments.
- He saw a bottleneck in Google Maps results for specific local queries and decided to build a better directory.
SEO as a PvP Game
- SEO rankings act like a PvP (player versus player) game where you must dominate competitors.
- Taking over an existing website's spot, called a "bounty," is a viable strategy for success.
Use Reddit to Validate Demand
- Multiple Reddit threads on a topic often indicate that search engines aren't satisfactorily answering that question.
- Directories can fill these gaps by compiling better, nuanced information for users.