Marketing Operators How We're Reaching New Audiences on Meta with Partnership Ads
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Sep 16, 2025 Discover how DTC brands are effectively engaging new audiences on Meta through partnership ads. The speakers delve into the advantages of influencer marketing versus traditional ads, showcasing why creator-driven content often yields better results. They discuss gifting tactics, the importance of cohesive campaigns, and the intricacies of negotiating with influencers. Additionally, insights on audience targeting dynamics reveal the growing significance of personalization and strategic ad placements, driving engagement and ROI.
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Creator And Creative Are Targeting Signals
- Creative and creator act as targeting signals on Meta, unlocking new personas beyond baseline audiences.
- Partnership ads using page signal help Meta find those new groups and improve reach.
Pay For Signal To Unlock New Reach
- Test larger creators and publications to provide Meta with new page-level signals and shift delivery.
- Accept paying meaningful amounts for signal if it unlocks incremental audiences you cannot reach otherwise.
Small Creators Fuel Native Partnership Ads
- Cody described leaning heavily on small gifted creators to produce native-feeling partnership ads.
- They run those ads from creator pages because it matches how users consume for-you-feed content.