Music Business Worldwide
J. Erving on RAYE, independent artists, and selling Human Re Sources to Sony Music
Mar 25, 2024
In this podcast, J. Erving discusses the success of independent artists like RAYE, their journey from frustration to creative fulfillment, and the impact of authenticity in the music industry. He also talks about his experience as an artist manager, selling Human Re Sources to Sony Music, and the importance of competent management for artist success.
26:26
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Quick takeaways
- RAYE's success at the Brit Awards highlights the power of artist-audience connection and independent artist resilience.
- Spotify's support for indie musicians signifies a changing industry landscape with more opportunities for artists outside major labels.
Deep dives
Ray's Success as an Independent Artist at Brit Awards
Ray, an independent artist signed with Human Resources, broke records at the Brit Awards in 2024, winning six awards, including Album of the Year. Her success was a testament to her perseverance, artistic integrity, and connection with her audience. Despite past label challenges, Ray's authenticity and dedication to her art resonated with fans, showcasing the power of true artist-fan connection and her promising career trajectory.
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