J. Erving on RAYE, independent artists, and selling Human Re Sources to Sony Music
Music Business Worldwide
Rise of Independent Artist Ray and the Impact of Authenticity in Music Industry
The chapter explores the success of independent artist Ray at the Brit Awards, focusing on her journey from frustration with a previous label to creative fulfillment with a new approach. It discusses the deep connection fans have with Ray's music, emphasizing the importance of authenticity and honesty for artists to resonate with audiences. Additionally, there is a critical assessment of the Grammy Awards and the significance of independent artists in maintaining diverse voices in the music industry.
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