Growing Your Gym in Wartime and in Peacetime

Gyms, affiliates and PT studios often don't grow steadily. In the fitness world, business growth is usually a series of steps forward and back. The key is to always grab more total ground than you give.

In wartime, you're fighting fires and dealing with emergencies. You've got to run lean and make tough decisions to make sure you don't slide too far back. To help you hold your ground, Chris Cooper has five audits you can perform in times of trouble.

When things are good, resist the urge to coast. If the road is free of traffic, that's when you step on the gas and build as much momentum as possible. If you follow that plan, you'll be prepared for the next tough period.

By planning for both good times and bad times, you'll ensure that your fitness business becomes a strong, stable enterprise that provides health for your clients, careers for your coaches and wealth for your family.

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1:10 - What is wartime?

1:56 - The five audits for wartime

6:20 - Why sprint in peacetime?