Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

Trailer - Short Read: Jony Ive's Dedication in "Designed by Apple in California" | Episode #177

Jan 29, 2024

02:35

Snipd AI

The podcast discusses the limited edition anthology 'Designed by Apple in California' and its dedication to Steve Jobs. It explores the objective representation of work, collaboration and design process, evolution of forms and materials, simplicity and communication. The host also gives a book overview and shares Johnny Ive's perspective.

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The introduction by Jony Ive in the book 'Designed by Apple in California' honors Steve Jobs and emphasizes the shared vision of creating something great for humanity.

The book 'Designed by Apple in California' curated by Jony Ive provides insights into Apple's product design process and aims to serve as a valuable resource for design students.

Deep dives

Exploring Steve Jobs' Biographies and Collaborators

In this episode, the host discusses various biographies of Steve Jobs and interviews individuals who worked closely with him. The guests include Tony Fadel, author of the book 'Build,' Ken Segal from Shaya Day with his book 'Insanely Simple,' and Mike Moritz, who provides commentary on Steve Jobs. Nolan Bushnell, the founder of Atari, is also covered. The host emphasizes the significance of Johnny Ives' introduction found in the limited edition book 'Design by Apple in California.' The book showcases Apple's manufacturing techniques and technology. Overall, the episode delves into the life and impact of Steve Jobs.

Preview of upcoming episode covering Steve Jobs biographies and Design by Apple in California

2min

In 2016, Apple published a limited edition anthology, chronicling the last 20 years of Apple's designs simply titled Designed by Apple in California. The book is dedicated to the memory of Steve Jobs.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The book was written and curated over an eight-year period by Jony Ive and features photos by award-winning photographer Andrew Zuckerman. All of the photos were shot in a deliberately spare style that has become a hallmark of Apple's design aesthetic. The books 450 images illustrates Apple’s design process as well as its finished products.

Chapters‍

(00:00) Introduction‍

(01:19) Designed by Apple in California‍‍

(03:13) Objective Representation of Work‍‍

(04:11) Collaboration and Design Process‍‍

(05:05) Evolution of Forms and Materials‍‍‍

(06:05) Simplicity and Communication‍‍‍

(‍07:01) Dedication to Steve Jobs‍‍‍

(08:24) Book Overview‍‍‍

(09:51) Johnny Ive's Perspective

Explore the episode notes.

Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/177.

Watch and listen.

Watch this episode on YouTube

Find this episode in your favorite podcast app

Get new episodes delivered via email

For more, explore my full profile of Steve Jobs.

Who is Steve Jobs? Wisdom From The Man Who Built Apple, NeXT, and Pixar

Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required.

Advertise with Outliers and reach our global community

Learn more about your ad choices. Visit megaphone.fm/adchoices