The Game with Alex Hormozi Helping A Failing Business Owner Fix His Business | Ep 870
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Apr 14, 2025 
Alexi Omar, a legal attorney specializing in the music industry, seeks guidance from entrepreneur Alex Hormozi to revive his struggling business. They dissect challenges like leveraging Instagram for sales and the need for a service-oriented strategy. The conversation pivots to pricing models, advocating for fixed retainers to align value delivery. Omar learns about qualifying clients effectively and enhancing sales processes using video communication. Their insights aim to restructure business strategies for sustainable growth and profitability.
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Failing Music Attorney Business
- Alexi Omar, a legal attorney for musicians, is losing $100,000 annually on $300,000 revenue.
- His business comprises services, education, and software, with only services generating a small profit.
Unintentional Sales Success
- Alexi's sales primarily come from Instagram DMs, despite not directing customers there.
- Customers organically find him on Instagram after watching his YouTube content.
Focus on Profitable Services
- Alexi should focus on his profitable services and shut down the loss-making education and software.
- Simplifying the business will allow him to concentrate on what works and become profitable.