

True Global Ventures & Web3 Investment Outlook in 2023 with Kelly Choo
23 snips Jan 24, 2023
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Early Start Fueled By Practical Mentorship
- Kelly Choo started his entrepreneurial journey at 18 by building a company as his final polytechnic project.
- Early failures taught him persistence and practical marketing and sales skills from mentors like Eddie.
Building Brandology From Social Data
- Brandology began in 2008 to crawl social media and surface brand intelligence for corporations.
- The startup grew to ~300 people across six countries and later merged with a traditional media intelligence firm before IPO.
Deep Tech Hardware Startup Lessons
- Neural was a deep-tech BCI company using hardware and AI from A*STAR and targeted seniors, children and stress markets.
- COVID hit offline channels hard, forcing pivots to online courses with mixed success.