Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Steve Pomfret, CEO & Founder at Cygnetise, a signatory management platform that has raised $8 Million in funding.

Here are the most interesting points from our conversation:

• Background in Operational Change: Steve spent 20 years working with large banks not as a banker but as a process expert, which laid the foundational skills for starting Cygnetise, designed to optimize signatory management processes.
• Transition to Entrepreneurship: The confidence to start Cygnetise emerged from Steve’s experience as a freelance consultant, which bridged his transition from an operational expert to an entrepreneur.
• Strategic Use of Blockchain: Rather than focusing on blockchain as a buzzword, Cygnetise leverages the technology for its immutability and efficiency, addressing specific operational inefficiencies in signatory management.
• Category Creation and Education: Steve emphasizes the ongoing evolution and challenge of establishing a new category in the market, highlighting the crucial role of education and adapting marketing strategies.
• Scaling Through Partnerships: Looking ahead, Cygnetise plans to accelerate growth by forming channel partnerships with large financial institutions and tech companies to expand its market reach dramatically.
• Vision for the Future: Steve envisions Cygnetise becoming a dominant player in the market through strategic partnerships and expanding its customer base across diverse geographies and industries.

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