The Marketing Millennials The Marketing Advice You Should Ignore Immediately | Bathroom Break #89
Jan 5, 2026
Jay and Daniel dissect popular marketing advice that can hinder progress. They argue against spreading yourself thin on social media and stress the importance of excelling on one platform. The hosts highlight why personal opinions shouldn't drive decisions, advocating for testing and data-driven strategies. They also discuss the need to prioritize distribution over perfect content creation and the flexibility of posting rather than sticking rigidly to content calendars. Lastly, they clarify that AI isn’t replacing marketers, but rather enhancing efficiency.
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Holiday Overeating Reset
- Daniel used holiday overeating to reset and counter a previous advice from Jay.
- He gained weight over holidays and is now back on his resolution to lose it.
Be Excellent On One Platform
- Focus on being excellent on one social platform rather than mediocre on many.
- Dominate one platform and then adapt winning content to other platforms.
Test, Don't Rely On Opinions
- Stop letting internal opinions like "I wouldn't click that" decide campaigns.
- Test ideas with your audience instead of killing them by committee preference.