The Rise of Online Scams

Web spoofing has become a significant concern for legitimate businesses, as scammers create duplicate websites that closely mimic the original ones. This practice can mislead customers into thinking they are purchasing from a trustworthy retailer, often at lower prices, which increases the risk of fraud. A notable example is Brown's Kitchen, an independent retailer that faced challenges from a copycat site that not only mirrored their format but also offered products at drastically reduced prices. This type of scam highlights the complexities and dangers within e-commerce, primarily driven by the ease of duplicating websites through simple code scrapping.