The one with the Chief People Officer and the King of CX - Esra Beyzadeoğlu & Buğra Asfuroğlu E71

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🎤How do you stay on top in Turkey when your market share is threatened by the world’s largest ecommerce brands? Find out in “The one with the Chief People Officer and the King of CX” with Esra Beyzadeoğlu & Buğra Asfuroğlu of Hepsiburada in CX Passport episode 71 🎧 What’s in the episode?…

💡Nice! The benefit of the Chief People Officer and Leading Customer Experience in one role

✅When the Chairwoman of the company says "The Customer is at the Core"

📲The strength of the Turkish eCommerce culture

🥰How to differentiate when Amazon and Alibaba come to your market

👂Using Voice of the Customer to choose the right initiative

🦈WHAAA?!?!?!? Cage diving with sharks?

💞Unifying customer experience across all of a company's brands

💭“We should always start by looking at the impact of whatever we do to the result of our customer experience and create the training and conduct the transformation programs, putting the customer at the heart of everything.” - Esra

Hosted by Rick Denton, CX Passport guides you through a conversation on customer experience and travel.

Episode resources:

Hepsiburada: www.hepsiburada.com/