Wealthy Way The New Arms Race: From Google Ads to AI-Driven Deals
Jun 28, 2025
Explore the future of real estate marketing with insights on TikTok leads and the decline of traditional PPC. As big players face challenges, savvy teams are leveraging cost-effective ads and embracing AI bots. Discover how platforms like YouTube Shorts and ChatGPT are reshaping advertising strategies. The balance between simple PPC setups and the creativity needed for social media ads becomes crucial. Stay ahead of the competition by adapting to these groundbreaking marketing trends!
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Ryan's AI and TikTok Test
- Ryan Pineda tested TikTok leads which are cheap but lower quality.
- He combined channels and used AI acquisition bots to improve lead handling with positive ROI.
Big Operators' PPC ROI Decline
- Big operators now achieve about 3X return on ad spend, down from 10X in the past.
- Surviving at 3X requires mass scale and volume to be profitable in wholesaling.
Target 3X Return on Ad Spend
- Aim for at least 3X return on ad spend if starting out with no overhead.
- For large-scale shops, overhead becomes a smaller fraction, making 3X profitable again.