The New Arms Race: From Google Ads to AI-Driven Deals
Jun 28, 2025
Explore the future of real estate marketing with insights on TikTok leads and the decline of traditional PPC. As big players face challenges, savvy teams are leveraging cost-effective ads and embracing AI bots. Discover how platforms like YouTube Shorts and ChatGPT are reshaping advertising strategies. The balance between simple PPC setups and the creativity needed for social media ads becomes crucial. Stay ahead of the competition by adapting to these groundbreaking marketing trends!
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question_answer ANECDOTE
Ryan's AI and TikTok Test
Ryan Pineda tested TikTok leads which are cheap but lower quality.
He combined channels and used AI acquisition bots to improve lead handling with positive ROI.
insights INSIGHT
Big Operators' PPC ROI Decline
Big operators now achieve about 3X return on ad spend, down from 10X in the past.
Surviving at 3X requires mass scale and volume to be profitable in wholesaling.
volunteer_activism ADVICE
Target 3X Return on Ad Spend
Aim for at least 3X return on ad spend if starting out with no overhead.
For large-scale shops, overhead becomes a smaller fraction, making 3X profitable again.
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TikTok leads, AI bots, and the decline of overpriced PPC, this is what real estate marketing looks like in 2025. While big operators burn through cash, smart teams are testing cheap traffic, building training data, and thinking ahead to the nextarms race: SEO for ChatGPT. If you're not already optimizing for AI-driven search, you’re late.
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.
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