TED Talks Daily What's the point of digital fashion? | Karinna Grant
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Feb 28, 2024 Karinna Grant, a digital fashion entrepreneur, shares her insights on the burgeoning world of virtual clothing. She discusses how digital fashion can revolutionize wardrobe ownership, enabling consumers to own more without physical constraints. Grant emphasizes the sustainability benefits, showing how virtual attire can reduce carbon footprints. The conversation also explores the creative freedom that digital pieces offer, highlighting their role in self-expression and the innovative potential of NFTs in the fashion industry.
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Fashion Dematerialization
- By 2033, wardrobes may shrink, not just due to decluttering, but because of dematerialization in fashion.
- Like books and music, clothes are moving to the cloud, with digital versions becoming increasingly common.
Digital Fashion Brands
- Digital fashion brands like The Fabricant and Tribute Brand, along with luxury brands like Gucci and Balenciaga, are entering the digital fashion space.
- A Gucci handbag on Roblox resold for $4,000, exceeding its physical retail price.
Shifting Luxury Purchases
- Future first luxury purchases may be virtual items, not physical goods, especially for the next generation.
- Virtual items offer accessibility and status within gaming and metaverse environments.