The $100 MBA Show MBA2025 Q&A Wednesday: Should I offer a money back guarantee?
How risky are money-back guarantees? Can they hurt your business more than they help it?
It’s Q&A Wednesday, and we’ve got a coach whose potential clients want some reassurance, in the form of a guaranteed refund if they don’t get results. But quite reasonably, our listener is hesitant to commit to not being paid for their time and effort.
So what’s the right move? To guarantee or not?
Today, we explain why risk reversal is a sales and marketing must. Yes, in our experience, a money-back guarantee is indispensable if you want people to believe in your product or service.
And yes, you can offer a guarantee that mitigates the risk of losing money.
Learn how to create a clear-cut, reasonable refund policy that protects you and customers, so you can put your money where your marketing’s mouth is — with confidence. Click Play!
Stitcher | SoundCloud | Podcast Feed | How To Subscribe
Today’s Sponsors
SYFOB
Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.
WebinarNinja
Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com
The post MBA2025 Q&A Wednesday: Should I offer a money back guarantee? appeared first on The $100 MBA.