My Amazon Guy Top 5 Amazon PPC Advertising Mistakes - Tip 3 May Surprise You
Unlock the secrets to Amazon PPC success with expert insights from Steven Pope, founder of My Amazon Guy. In this video, he reveals the top five most critical mistakes that sellers often make with their Amazon Pay-Per-Click (PPC) campaigns.
1. Negating good keywords on auto and broad to put into exact.
2. Not adding negations once a week.
3. Turning off old campaigns when switching PPC partners instead of co-opting the campaigns with data. Mass campaign pausing is almost always bad.
4. Limiting campaigns by budget instead of bid.
5. Having a bad main image reduces CTR for PPC.
Bonus tip: Running out of stock
From negating good keywords to turning off old campaigns prematurely, he walks you through each mistake and provides actionable solutions. Delve into the importance of avoiding out-of-stock situations, which can disrupt your PPC performance and sales momentum. Additionally, the essential link between Click-Through Rate (CTR) and PPC success, emphasizing the power of compelling main images to boost clicks and conversions.
With a deep dive into real Amazon PPC campaigns he will show you how to fix these mistakes, optimize your campaigns, and maximize your revenue. Whether you're a seasoned seller looking to fine-tune your PPC strategies or a newcomer aiming to avoid common pitfalls, this video is your ultimate guide to mastering Amazon PPC and achieving remarkable growth.
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CHAPTERS
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0:00 Amazon top PPC mistakes
0:37 Mistake 1: Negating Good Keywords
3:35 Mistake 2: Not Adding Negations Regularly
12:38 Mistake 3: Turning Off Old Campaigns
14:35 Mistake 4: Limiting Campaigns by Budget Instead of Bid
16:43 Mistake 5: CTR and PPC Connection
18:26 Bonus Tip: Never Go Out of Stock