Overcome Imposter Syndrome and Nourish Your Mind, Body, and Business with Lisa Odenweller, Founder of Kroma Wellness
Aug 14, 2024
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Lisa Odenweller, CEO and Founder of Kroma Wellness, shares her inspiring journey from successful entrepreneur to overcoming setbacks. She discusses the impact of imposter syndrome and how to transform challenges into growth. Lisa emphasizes the importance of nourishing both body and mind through mindful eating. Listeners will discover her strategies for setting business goals and the invaluable lessons learned from her entrepreneurial experiences, including securing funds with the help of celebrity investors. Tune in for practical advice on thriving in wellness and business!
Lisa Odenweller's journey highlights the importance of self-belief and resilience in overcoming setbacks while building a successful business.
The podcast emphasizes the significant impact of dietary choices on health, encouraging listeners to take ownership of their nutrition and well-being.
Successful entrepreneurship relies heavily on building a supportive community, where relationships with investors and customers foster growth and collaboration.
Deep dives
Food as Medicine
The episode emphasizes the critical understanding that food significantly influences overall health, particularly brain health. A powerful personal anecdote is shared about a daughter diagnosed with ADD, who faced a lack of alternative treatment options from five doctors, all of whom recommended medication. After experiencing severe side effects from the prescribed drugs, the host discovered that dietary changes could make a substantial difference. By removing inflammatory foods such as gluten, sugar, and dairy from her daughter’s diet, noticeable improvements occurred, leading to a complete cessation of medication.
Taking Control of Health
The discussion reinforces the idea that individuals must take ownership of their health, urging listeners to act as the 'CEO of their health.' It advocates for a proactive approach, highlighting that many health issues can often be resolved with mindful dietary choices rather than immediate reliance on medication. The speaker encourages a focus on nourishing the body, emphasizing how daily food choices affect physical and mental well-being. This empowerment fosters a sense of control over one's health, encouraging listeners to make informed decisions regarding their nutrition.
Building a Successful Brand
The podcast details the inspiring journey of Alisa Odenweller, founder of Chroma Wellness, who transformed her passion for health and nutrition into a successful brand. After scaling her previous venture, a cafe chain named Beaming, to ten locations, she shifted her focus towards developing wellness products that cater to busy lifestyles. Odenweller highlights the importance of community engagement and in-person marketing, revealing that her commitment to building relationships within the health space propelled her new brand to significant success. Within just two years, Chroma Wellness achieved remarkable revenue, showcasing the effectiveness of her innovative approach to health products.
The Journey of Resilience
The speaker offers insights into her journey through challenges and setbacks in building her business, reflecting on the importance of resilience and continuous personal development. Following difficulties with her previous business and a rocky transition into her new venture, there was a critical shift in self-belief and leadership style. Emphasizing the significance of checking in with one's emotional and mental well-being, she illustrates how self-reflection and personal growth can enhance one’s capability as a leader. This resilience is crucial for facing the pressures of entrepreneurship and maintaining a positive environment for growth and collaboration.
The Power of Community and Support
The podcast underscores the vital role that community and supportive relationships play in achieving entrepreneurial success. Odenweller shares her experiences of cultivating a network of influential and supportive individuals who actively contributed to her business growth. By fostering mutual support among her investors and loyal customers, she created a thriving community around her wellness brand. This collaboration proved essential, especially during periods of uncertainty, showcasing how leveraging connections can propel a business forward.
Have you ever felt imposter syndrome? Then you’re in good company, because that's usually a sign you’re up to BIG things. Today’s guest is CEO and Founder of Kroma Wellness, Lisa Odenweller. She has a powerful story of building and eventually losing her first business, to starting again, raising 9+ million from celebrity investors likeGwyneth Paltrow to build health food company Kroma Wellness. Tune in as we talk about healing your body through food, reverse engineering business goals, and who you have to become to scale a multi million dollar company.
HIGHLIGHTS
00:00 What made you start your first company (related to fitness)?
13:45 The biggest lesson from building my first business.
18:45 The secret to achieving your vision board.
25:15 Lessons from navigating setbacks and losing a business.
34:30 How do you deal with Imposter Syndrome?
36:30 What is your process for setting goals in business?
42:00 The greatest asset for your company.
47:45 Lisa's skill sets and traits she developed with her 2nd company.
50:30 What would you say to your younger self?
54:30 What advice would you give someone starting a business?
RESOURCES
Get Kroma HERE Use code: HAPPY15 at checkout for 15% off!
Get glōci HERE Use code: HAPPY at checkout for 25% off!
Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation.