TCC Podcast #418: Writing Your Story with Allison Fallon

Want to write a book? There are plenty of experts who will tell you how. But Allison Fallon has an approach that's different from all the others—at least, that's how it felt to be. Allison is the guest for the 418th episode of The Copywriter Club Podcast and when you hear what she shares about the process of writing, I think you'll agree, she does this a little differently—and it might just be the approach that works for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Power of Writing it Down by Allison Fallon Write Your Story by Allison Fallon Indestructible by Allison Fallon Packing Light by Allison Fallon Allison's Website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: As a copywriter or a content writer or someone who is thinking about exploring these career paths, you’ve probably toyed with the idea of writing a book. Maybe you’ve got a great story that absolutely has to be told. Or perhaps you’ve heard that a book is the best business card and can open doors with clients who then hire you to write for them. Or maybe you’ve got a screenplay you work on for a few minutes after your client work is done. More likely… you’ve thought about one or more of those things, but haven’t yet put pen to paper, or fingers to keyboard. I’m always thinking of ideas for books, some of which I have started, others I’ve put away for later. And to help me as I process these ideas, I’ve read several books about writing books… how to do it, what to include, all that stuff. Recently I came across another book about writing books that was very different in its approach. It changed the way I think about writing… books and other things too. Hi, I’m Rob Marsh, and my guest for today’s episode of The Copywriter Club Podcast is author and book writing coach Allison Fallon. You’ll hear me say it in the interview, but Allison’s book, The Power of Writing It Down, felt more like therapy than another book about putting together your book chapters in a particluar order or writing scenes or character development. After reading it, I wanted to talk with Allison about her approach and what it means, particularly for writers who might be writing to a non-fiction audience. I think you’re going to like this interview. Before we jump in with Allion… Last week I mentioned our special free report called How to Find Clients. And I want to share that again because it features more than 20 different things you can do, starting right now, to find your ideal clients. It also shares the 4 mistakes you absolutely can’t afford to make when looking for clients—if you do, you are dead in the water… and it also shows you five things you need to do before you reach out to the people you want to work with IF you want them to say yes. This isn’t some dainty one page PDF you’ll forget about in a day or two… it’s 36 pages jam packed with ideas that either we’ve used in our own businesses or we’ve seen other successful copywriters use to grow theirs.  You can get your free report by going to thecopywiterclub.com/findaclient   that’s all one word. Thecopywriterclub.com/findaclient. Get your free report now. And with that, let's go to our interview with Allison… Allie, welcome to The Copywriter Club Podcast. I would love just to start with your story, and I know you've got a really great story, but how did you become an author, speaker, founder of Find Your Voice? Allison Fallon: Yeah, I have always wanted to be an author for as long as I can remember. I often tell a story about being in fourth grade, and that was the first time that I really realized that I had a teacher who pointed out a skill I had for storytelling. And I just remember feeling like, oh, I can like something and be good at something and be acknowledged for it. And so that kind of started the spark for wanting to tell stories and in a longer format, like writing a book.