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In this "Lessons" episode, Dr. Mark Goulston, a renowned communication expert, international keynote speaker, and author, shares transformative insights into mastering the art of effective communication. Drawing on his diverse experiences, including training hostage negotiators, Dr. Goulston explains how to truly connect with audiences, whether you're pitching to investors, leading teams, or building personal relationships.

The Power of Compelling and Convincing Communication: Dr. Goulston emphasizes the importance of being compelling to open minds before attempting to convince others of your ideas. He explains how passion can sometimes cloud judgment, leading people to push too hard without first establishing trust and understanding.

Understanding What Your Audience Truly Wants: Through engaging anecdotes, Dr. Goulston reveals how to decode the unspoken needs of your audience. Whether facing investors seeking unicorns or readers looking for insight, understanding and addressing their deeper desires is key to success.

Generosity and Connection in Communication: Dr. Goulston shares his method of building trust and rapport by focusing on others’ success. From offering introductions without expecting anything in return to crafting interviews that highlight others' achievements, his approach demonstrates how generosity can create lasting, meaningful connections.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/P_1AXjzfv5I

Apple: https://podcasts.apple.com/us/podcast/dr-mark-goulston-dying-expert-international-keynote/id1484783544?i=1000636490753

Spotify: https://open.spotify.com/episode/63G61dvPNUnle5O3kcCOya?si=315e45fcc3b64d35

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https://www.youtube.com/c/scottdclary

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