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Music Ally Focus
Streaming fraud whack-a-mole: how do music distributors spot – and stop – fraud on music streaming platforms? Christine Barnum, CD Baby’s Chief Revenue Officer, explains.
Sep 28, 2023
Christine Barnum, CD Baby's Chief Revenue Officer, discusses the challenges of detecting streaming fraud. They explore the definition of fraud, techniques used by fraudsters, and the collaboration between distributors and rights holders. They also share personal experiences with impactful music.
29:29
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Quick takeaways
- Streaming fraud encompasses abnormal consumption patterns, user activity, and geo-specific data, and CD Baby utilizes machine learning and data analysis to detect and address instances of fraud.
- Collaborative efforts between DSPs and distributors like CD Baby are essential for combating streaming fraud and ensuring fair distribution of royalties.
Deep dives
Defining Fraud, Trust, and Safety in the Music Industry
Fraud, trust, and safety in the music industry, specifically regarding music streaming, is the focus of this podcast episode featuring Christine Barnum, CD Baby's Chief Revenue Officer. The discussion delves into how CD Baby attempts to detect and prevent streaming fraud, and the various tactics used by fraudsters to evade detection. The concept of fraud, trust, and safety is defined in layperson terms, highlighting the need for a more inclusive approach that covers a range of suspicious streaming behaviors, such as abnormal consumption patterns and account login behaviors. Utilizing machine learning and data analysis, CD Baby aims to identify and address instances of streaming fraud, working in collaboration with DSPs and industry partners to develop effective countermeasures.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode