ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)
Aug 16, 2023
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Jenny Pollock, Lead Monetization Program Manager at IMVU / Together Labs, discusses the use of ChatGPT in mobile marketing, the evolution of User-Generated Content platforms, and the potential future of AI in virtual worlds and podcasting.
AI-powered chat GPT can create mobile marketing copy, headlines, and promotions, injecting generational slang for greater impact.
AI-enhanced user-generated content streamlines tasks and enhances digital spaces, but collaboration with humans is vital for accuracy and avoiding pitfalls.
Deep dives
Jenny Pollack's Career Progression in the Mobile Industry
Jenny Pollack shares her career journey, starting from a marketing department of one in Indianapolis, to transitioning to a sales role in Wisconsin, and finally making her way to the mobile industry in San Francisco. She explains her fascination with Y Combinator and the tech startup scene, which eventually led her to work in the AR metaverse space at Together Labs. Jenny highlights the appeal of working in the mobile app space, particularly due to its approachability and wide reach compared to AR hardware devices.
Overview of MVue and Together Labs
Jenny provides an overview of Together Labs, the parent company of MVue, and its mission to empower people to connect, create, and earn in virtual worlds. She explains that MVue is the world's largest web three social metaverse platform and MetaJuice builds blockchain-driven assets like NFTs and MetaTokens. MVue is described as a social app where users can have avatars and interact with others globally in chat rooms, creating connections and even leading to real-life relationships such as marriages. Jenny emphasizes the excitement of seeing more people join and evolve the metaverse space.
Jenny's Role in Subscription Revenue Monetization
As the head of subscription revenue monetization at Together Labs, Jenny leads a team and implements strategies to keep MVue as a top social app. She discusses the dynamic nature of the mobile marketing landscape and highlights the importance of staying updated with changes in legislation, app store rules, and emerging trends like Scan 4.0 and IDFA. Jenny emphasizes the need to leverage new rules and guidelines, such as reduced app store commission rates for long-term subscriptions, to benefit organizations and end users.
The Role of AI in Mobile Marketing and Content Creation
Jenny explores the rising role of AI in mobile marketing and content creation. She highlights the potential of AI, citing examples like using chat GPT to generate headlines and copy for promotions, infusing generational slang, and exploring other visual AI tools for creative purposes. Jenny discusses the benefits of AI-enhanced user-generated content, its impact on individuality within digital spaces, and its application in streamlining everyday tasks like email composition and summarizing documents. She also stresses the importance of collaboration between AI and human oversight to ensure accuracy and avoid potential pitfalls.
Who is writing your mobile marketing copy: a human or artificial intelligence? Now with ChatGPT, it can be hard to tell the difference. In this episode, we discuss ChatGPT use cases for mobile marketing, the evolution of User-Generated Content platforms, and how AI might be used in the future to express ourselves in virtual worlds.
Jenny Pollock is the Lead Monetization Program Manager at IMVU / Together Labs. IMVU bills itself as the world’s largest Web3 social metaverse platform. It’s a company of Together Labs, which is on a mission to empower people to connect, create, and earn in virtual worlds.
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