Apptivate: App Marketing Explained
ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)
Aug 16, 2023
Jenny Pollock, Lead Monetization Program Manager at IMVU / Together Labs, discusses the use of ChatGPT in mobile marketing, the evolution of User-Generated Content platforms, and the potential future of AI in virtual worlds and podcasting.
30:35
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Quick takeaways
- AI-powered chat GPT can create mobile marketing copy, headlines, and promotions, injecting generational slang for greater impact.
- AI-enhanced user-generated content streamlines tasks and enhances digital spaces, but collaboration with humans is vital for accuracy and avoiding pitfalls.
Deep dives
Jenny Pollack's Career Progression in the Mobile Industry
Jenny Pollack shares her career journey, starting from a marketing department of one in Indianapolis, to transitioning to a sales role in Wisconsin, and finally making her way to the mobile industry in San Francisco. She explains her fascination with Y Combinator and the tech startup scene, which eventually led her to work in the AR metaverse space at Together Labs. Jenny highlights the appeal of working in the mobile app space, particularly due to its approachability and wide reach compared to AR hardware devices.
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