Sustain WP cover image

Sustain WP

Episode 2: Introduction to the environmental pillar of sustainability

Oct 19, 2023
Introduction to the environmental aspect of sustainability and a discussion with Tom Ringwood on its importance. Addressing environmental issues according to audience priorities. Prioritizing sustainability for performance and conversions, proposing an official certificate for sustainability and the role of Google. Exploring the tradeoff between performance optimization and sustainability. Discussing sustainability in the WordPress community and applying environmental sustainability to other areas. Exploring digital sustainability and the use of CO2 metrics to convey the impact of WordPress and its plugins.
39:54

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Quick takeaways

  • Tailoring the conversation on environmental sustainability based on audience priorities is important for effective communication.
  • Tools like Website Carbon and Eco-Grader increase awareness and engagement in digital sustainability.

Deep dives

Framing the Conversation on Environmental Sustainability

When discussing the importance of environmental sustainability, it is important to consider the audience. Some people are already engaged with environmental issues and can easily understand the connection between the internet and carbon emissions. For others, it may be more effective to highlight how focusing on efficiency can lead to better search rankings and conversion rates. The goal is to tailor the conversation to prioritize the aspects that the audience cares about most.

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