Sustain WP

Episode 2: Introduction to the environmental pillar of sustainability

7 snips
Oct 19, 2023
Introduction to the environmental aspect of sustainability and a discussion with Tom Ringwood on its importance. Addressing environmental issues according to audience priorities. Prioritizing sustainability for performance and conversions, proposing an official certificate for sustainability and the role of Google. Exploring the tradeoff between performance optimization and sustainability. Discussing sustainability in the WordPress community and applying environmental sustainability to other areas. Exploring digital sustainability and the use of CO2 metrics to convey the impact of WordPress and its plugins.
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ADVICE

Tailor Sustainability Messaging

  • Tailor your sustainability message based on your audience's priorities and interests.
  • Use efficiency and environmental benefits to engage both environmentally conscious and business-focused individuals.
ADVICE

Holistic Approach to Sustainability Talks

  • Use a holistic approach to sustainability presentations to address diverse audiences.
  • Highlight performance benefits and potential future incentives like certifications and Google ranking.
INSIGHT

Linking Performance and Sustainability

  • Web performance and environmental efficiency are tightly linked but often addressed separately.
  • Combining these causes boosts engagement and leads to better optimized websites.
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