26min chapter

Sustain WP cover image

Episode 2: Introduction to the environmental pillar of sustainability

Sustain WP

CHAPTER

Prioritizing Sustainability for Performance and Conversions

The speaker discusses the importance of prioritizing sustainability in website design and development, highlighting its connection to performance optimization and better conversions. They propose the idea of an official certificate for sustainability and suggest that Google may consider sustainability in website positioning. The chapter emphasizes the need to sell the idea of sustainability in a different way to engage more people.

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