Self-Publishing with ALLi Interview: Building Business Authority Through Books with Matty Dalrymple and Karen Williams
ALLi Campaigns Manager Matty Dalrymple talks with Karen Williams of Librotas about how authors can build business authority through their books. Karen discusses her path into writing and mentoring nonfiction authors, stressing structure, clarity, and preparation. She explains how authority-building books enhance credibility and business growth, explores different formats, and offers advice on aligning books with business goals, engaging readers, and repurposing content.
About the Host
Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime.
About the Guest
Karen Williams is the Book Mentor at Librotas. She helps business owners, experts, and thought leaders write authority-building books that elevate their credibility and grow both their business and brand. The author of ten books, including Your Book Is the Hook and Book Marketing Made Simple, Williams guides her clients from messy first idea to final manuscript and successful launch, with a focus on strategy, structure, and ensuring their book truly works for them. She’s a TEDx speaker and host of the Business Book Bites podcast. Williams can be found on Facebook, LinkedIn, and Instagram.