

CSTG 216: The Law of Buy In with Chad Peterman
9 snips Jun 10, 2025
Chad explores the vital 'Law of Buy-In' and how trust in a leader plays a crucial role in realizing a vision. He discusses the importance of character, competence, and credibility in gaining commitment from a team. With engaging stories and relatable insights, the conversation emphasizes building strong relationships and personalized communication. Listeners will learn how fostering buy-in can energize teams to innovate and take ownership, making it essential for effective leadership.
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People Buy Into Leaders First
- People buy into the leader before they buy into the vision.
- Changing leadership can drastically improve team performance even if the vision stays the same.
Character and Competence Build Trust
- Character is foundational for building trust and buy-in.
- Competence includes admitting when you don't know all the answers, which builds respect.
Foster Idea Sharing for Buy-In
- Encourage team members to bring ideas and improvements.
- Buy-in becomes evident when people start asking how to do things better or suggest alternatives.