Better Advertising with BTR Media

From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos

Apr 18, 2024

01:04:46

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track record in leveraging modern marketing strategies to escalate brand growth dramatically, such as increasing a brand's annual revenue from $3 million to over $35 million.

Key Takeaways:

Brands need to shoot for a mix of foundational marketing strategies and innovative approaches to maintain competitiveness in the always changing e-commerce landscape.
In this episode Bobby and Alex both touch on strategies in building effective teams and fostering leadership that can adapt to rapid changes and growth in the digital marketing space.
What does the future of marketing look like? Authenticity and strategic alignment with brand values are two big ones here! It's no longer about just expanding to new channels. Be strategic and authentic.
Importance of comprehensive digital strategies, including website optimization, SEO, effective use of Amazon and other e-commerce platforms, and more.

Resources:

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