Sergio Farache - AI, Efficiency & Scale: Partner Enablement at the Next Level

In this episode of Partnerships Unraveled, we sit down with Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX, to explore how one of the industry’s largest distributors is navigating global complexity, AI disruption, and the evolving demands of partner enablement.

Sergio shares his journey from founding a tech business as a teenager in Venezuela to shaping multi-billion-dollar strategies across global markets, offering lessons in resilience, strategic alignment, and the future of tech partnerships.

We dig into:

- How to balance global strategy with local flexibility and why bottom-up input is critical

- Why operational efficiency is the foundation for innovation and investment

- What partners need to succeed in the AI economy, from infrastructure to embedded use cases

- The role of industry-specific knowledge and consultancy skills in next-gen partner models

If you’re thinking about where channel strategy is heading and how to stay ahead, this conversation is one not to miss. 

Connect with Sergio: https://www.linkedin.com/in/sergiofarache/

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