The power of symbolic communication through attire

Tim Kendall, the former president of Pinterest, shares his experience of wearing a t-shirt with the word 'focus' on it for almost four years. What started as a bet with a coworker turned into a symbolic way for Tim to communicate his dedication and mindset to his team. He realized that as a leader in a growing company, the options for symbolic communication become limited, and using his outfit became a powerful way to convey his message. This example highlights the importance of finding creative ways to make messages stand out and cut through the clutter in an average corporate communication environment.