two & a half gamers Creative Trends in Mobile Games - December 2024
We dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube:https://youtu.be/kjDRP7ZlvD0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
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Chapters
00:00 The Future of AI in Gaming
03:14 Celebrating Milestones and Announcements
06:05 Creative Trends in Mobile Gaming
08:53 The Rise of AI-Driven Creatives
11:57 Trends in Game Marketing and Creatives
14:47 The Impact of AI on Game Development
17:47 IP Infringement and Ethical Concerns
21:06 The Evolution of Game Creatives
23:53 Future Predictions for Mobile Gaming
26:52 Creative Strategies for Lowering CPI
28:38 Innovative Hooks and Game Creatives
30:39 Celebrity Cameos and Their Impact
32:55 The Rise of Merge Games
35:39 AI in Game Marketing
38:50 Understanding CPI and Campaign Scaling
41:38 The Evolution of Game Creatives
44:29 Satisfying Game Mechanics and ASMR Creatives
47:49 Trends in Game Development and Marketing
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
AI is becoming increasingly relevant in the gaming industry.
The mobile gaming industry is heavily influenced by 4X!
Copying in the mobile gaming industry is rampant and often untraceable.
AI tools are revolutionizing the way game creatives are produced.
We express a desire for better quality creatives in the industry.
Ethical concerns regarding IP infringement are raised during the discussion.
Predictions for the future of mobile gaming are made based on current trends. Lowering CPI often involves outrageous hooks and creative strategies.
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Please share feedback and comments - matej@lancaric.me
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