Unlocking Founder CEO Potential - Noah Shanok - Stitcher - Episode #70

How can founders build companies that scale without burning themselves out in the process?

In this episode, Noah Shanok, Founder and former CEO of Stitcher, reflects on his entrepreneurial journey leading one of the earliest podcast platforms, which ultimately sold to SiriusXM for $325 million. He shares candid lessons from the early days of Stitcher, navigating sleepless nights, hiring versatile early employees, and learning from missteps along the way.

Noah also discusses how his time at Amazon influenced his approach to structured hiring, why prioritizing personal well-being is critical for long-term effectiveness, and how founders can overcome imposter syndrome. Now working as a coach to entrepreneurs, he brings a unique perspective on balancing growth with sustainability, drawing on both successes and challenges from his own journey.

• Prioritize Yourself as a Founder: Noah candidly discussed his early days at Stitcher, which were characterized by overworking, sleep deprivation, and unhealthy habits. He advocates for founders to prioritize their well-being to ensure they can think clearly in the short term while remaining effective in the long run.
• Building the Right Team: Noah emphasized the impact of hiring a versatile team early on. His advice to recruit a "jack of all trades" who can adapt and grow with the company resonates with many startup leaders.
• Overcoming Imposter Syndrome: Noah addressed the imposter syndrome prevalent among founders. He shared strategies to navigate these feelings by focusing on decision-making confidence and holding oneself accountable.
• The Importance of Timing and Market Dynamics: Reflecting on Stitcher’s challenges, Noah acknowledged the role of timing and market forces. Factors such as market readiness and timing of product launches are crucial in scaling a business successfully, emphasizing that external shifts can heavily influence a startup’s trajectory regardless of internal effort and execution.
• Leveraging Strategic Partnerships: Noah’s success in securing high-profile deals started with creating strategic partnerships. By working with seasoned advisors, founders can effectively enter new markets and secure pivotal deals that may hasten growth and establish industry credibility.

Quote of the Show:

• “ I've helped hire hundreds of people at Amazon. If I started another company I would implement a very light version of Amazon's process, and I would do it very, very early." - Noah Shanok

Links:

• LinkedIn: https://www.linkedin.com/in/noahshanok/ 
• Website: https://startupceo.coach/ 

Ways to Tune In:

• Substack: https://notanotherceo.substack.com/
• Spotify: https://open.spotify.com/show/1NQ9oAB2XKlgWeL8iEQXg0 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/not-another-ceo-podcast/id1751581707 
• YouTube: https://www.youtube.com/@NotAnotherCEOPodcast 
• Transistor: https://podcast.notanotherceo.com/ 

#NotAnotherCEO #BusinessSuccess #Stitcher

Chapters:

00:00 Intro

01:42 The Importance of Hiring a Versatile Team Member

02:24 Finding the Right Person for the Job

07:00 Lessons from Amazon's Hiring Process

13:29 Stitcher's Early Business Development Deals

21:37 Challenges and Realities of Strategic Partnerships

26:53 Coaching Founders: Common Challenges and Solutions

32:29 Transformative Changes and New Habits

33:13 The Impact of Prioritizing Self-Care

37:50 The Power of CEO Support Systems

38:24 Dealing with Imposter Syndrome

45:24 Lessons from Stitcher: Timing and Market Dynamics

48:58 The Drive to Build and Help Others

51:50 The Importance of Mentors and Advisors

57:25 The Need for a Support System for CEOs

59:38 Advice for Founders 

1:00:58 Outro