Let's Talk Loyalty
#534: Meet adjoe - Exciting Adtech that Rewards Gaming for Programs and Members Alike
May 9, 2024
Learn about adjoe, an adtech company revolutionizing loyalty programs through rewarded gaming. Hear from Thomas Yannopoulos on how gaming connects with members and boosts revenue. Explore the integration of gaming in loyalty programs, challenges in partnering with brands, and the potential for increased user engagement. Discover insights on revenue sharing models and the evolving landscape of loyalty programs. Dive into the gaming opportunities and loyalty insights shared by the VP of revenue for the Americas at adjoe.
38:18
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Quick takeaways
- Adjo integrates rewarded gaming for revenue growth in loyalty programs.
- Fetch's loyalty strategy focuses on seamless value addition through cashback rewards and gamified elements.
Deep dives
Adjo's Innovative Loyalty Strategy Leveraging Gaming for Revenue Growth
Adjo, an ad tech company, partners with loyalty programs to integrate rewarded gaming for revenue growth. By providing engaging content, Adjo connects with users through rewarding gaming experiences. The platform has seen success with clients, introducing new monetization strategies while enhancing member engagement. Thomas Yiannopoulos, VP of Revenue for Adjo in the Americas, shares insights on the power of gaming to drive brand loyalty.
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