#534: Meet adjoe - Exciting Adtech that Rewards Gaming for Programs and Members Alike
Let's Talk Loyalty
Maximizing Revenue Sharing in Loyalty Programs
This chapter delves into the revenue-sharing model in loyalty programs, discussing how owners decide on sharing revenues with members and retaining profits. It explores the evolving landscape of loyalty programs, highlighting the diverse strategies across different industries and the integration of personalized gaming solutions to enhance user engagement. The speakers underline the value of gaming in loyalty programs, emphasizing its potential to boost customer engagement and revenue while avoiding cannibalizing existing business models.
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