Scaling Up Business with Bill Gallagher

The High-Stakes World of Event Production with Rennie Colelli

Nov 27, 2024

Rennie Colelli, a dynamic entrepreneur and founder of bb Blanc, shares his remarkable journey from teenage DJ to leading a premier event production company. He discusses the critical importance of creating unforgettable experiences to build lasting client trust. Rennie explains why corporate events open broader opportunities compared to social ones and the innovative technologies reshaping the industry. He also reveals how bb Blanc revived holiday parties and emphasizes the necessity of a clear vision in scaling a multi-million dollar business.

41:21

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Episode guests

Rennie Colelli

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Episode notes

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Quick takeaways

Rennie Colelli emphasizes the necessity of building a reliable team and processes to enhance credibility in the event production industry.

The shift towards immersive experiences and strategic technology investments is vital for creating emotional engagement and lasting memories at events.

Deep dives

The Journey of an Entrepreneur

Growing a business involves overcoming numerous challenges, as highlighted by the guest's journey. Starting as a DJ, he developed a passion for bringing joy to others through music and live events. Initially focusing on small gigs like house parties and school dances, he gained valuable experience in live performance and customer engagement. His unique blend of musical skills and his ability to create memorable experiences laid the groundwork for his future ventures in the event production industry.

Intro

3min

From House Parties to Corporate Events

22min

Reinventing Business: Lessons from Past Experiences

2min

Race Cars and Revitalized Events

6min

Evolving Event Production Post-Pandemic

5min

Reinvention and Growth: The Journey of Business Expansion

3min

Why is creating memorable experiences more crucial than ever in today’s event industry?

In this episode, Bill speaks with Rennie Colelli about his inspiring journey from a teenage DJ to leading a top-tier AV production company. Rennie shares how he scaled his business twice, first in social events and later in corporate, emphasizing the importance of trust, innovation, and strategic reinvention. The discussion offers valuable insights for entrepreneurs looking to navigate growth, overcome challenges, and deliver world-class experiences.

Rennie Colelli is a dynamic entrepreneur who turned his passion for music and live entertainment into a thriving event production business, bb Blanc.

Key topics that Bill and Rennie explore in this episode:

- The challenges of scaling a business.

- How delivering unforgettable experiences builds lasting client relationships.

- Why corporate events offer broader opportunities compared to social events.

- Insights on technical innovations transforming live and virtual event production.

- How bb Blanc turned a holiday party from a declining tradition to a sold-out phenomenon.

- The significance of clear vision and ambition in scaling a multi-million dollar business.

Chapters in this episode:

(03:15) From Teenage DJ to Entrepreneur

(11:00) Scaling Rennie’s First Business

(15:22) The Decision to Start Fresh

(18:13) Breaking into the Corporate Market

(23:14) Navigating Growth

(34:10) The Future of Events

Thanks to Rennie Colelli for being on the show!

Connect with Rennie on LinkedIn: https://www.linkedin.com/in/rennie-colelli/

Learn more about bb Blanc: https://www.bbblanc.com/

Follow bb Blanc on Instagram: https://www.instagram.com/bbblancevents/

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

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