The High-Stakes World of Event Production with Rennie Colelli

Nov 27, 2024

Rennie Colelli, a dynamic entrepreneur and founder of bb Blanc, shares his remarkable journey from teenage DJ to leading a premier event production company. He discusses the critical importance of creating unforgettable experiences to build lasting client trust. Rennie explains why corporate events open broader opportunities compared to social ones and the innovative technologies reshaping the industry. He also reveals how bb Blanc revived holiday parties and emphasizes the necessity of a clear vision in scaling a multi-million dollar business.

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ANECDOTE

From DJ to Experience Creator

Rennie Colelli started as a DJ in the 80s, building his own equipment and focusing on weddings.
He prioritized the experience, creating memorable moments for attendees.

ADVICE

From Generalist to Specialist

Start by taking any opportunity to gain experience and develop diverse skills like sales and networking.
Specialize once you identify your strengths and target a niche market.

INSIGHT

Systematizing for Scale

Scaling a business requires systematizing processes and training others to deliver high-quality services.
Rennie Colelli successfully managed multiple event crews simultaneously through meticulous organization.

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Why is creating memorable experiences more crucial than ever in today’s event industry?

In this episode, Bill speaks with Rennie Colelli about his inspiring journey from a teenage DJ to leading a top-tier AV production company. Rennie shares how he scaled his business twice, first in social events and later in corporate, emphasizing the importance of trust, innovation, and strategic reinvention. The discussion offers valuable insights for entrepreneurs looking to navigate growth, overcome challenges, and deliver world-class experiences.

Rennie Colelli is a dynamic entrepreneur who turned his passion for music and live entertainment into a thriving event production business, bb Blanc.

Key topics that Bill and Rennie explore in this episode:

- The challenges of scaling a business.

- How delivering unforgettable experiences builds lasting client relationships.

- Why corporate events offer broader opportunities compared to social events.

- Insights on technical innovations transforming live and virtual event production.

- How bb Blanc turned a holiday party from a declining tradition to a sold-out phenomenon.

- The significance of clear vision and ambition in scaling a multi-million dollar business.

Chapters in this episode:

(03:15) From Teenage DJ to Entrepreneur

(11:00) Scaling Rennie’s First Business

(15:22) The Decision to Start Fresh

(18:13) Breaking into the Corporate Market

(23:14) Navigating Growth

(34:10) The Future of Events

Thanks to Rennie Colelli for being on the show!

Connect with Rennie on LinkedIn: https://www.linkedin.com/in/rennie-colelli/

Learn more about bb Blanc: https://www.bbblanc.com/

Follow bb Blanc on Instagram: https://www.instagram.com/bbblancevents/

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

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