Everybody Wants To Be Us

From Bankrupt to the Fastest Growing Men's Jewellery Brand: Danny Buck - CRAFTD Founder

11 snips
Aug 26, 2024
Danny Buck, founder of CRAFTD, shares his incredible journey from facing bankruptcy to creating one of the fastest-growing men's jewelry brands globally. He discusses the importance of patience and resilience in entrepreneurship, emphasizing that success isn't about quick wins. Danny reflects on the value of strong personal relationships, particularly the support of his wife during tough times. He dives into the balance between remote work and company culture, and how sustainable growth is crucial in today’s competitive market, highlighting the need for authentic connections in business.
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ANECDOTE

Management Buyout

  • Danny Buck started a software company at 22, accumulating six figures of debt through a management buyout.
  • This involved buying a part of a larger business and taking on debt to finance the purchase, aiming for rapid growth with an existing client base.
INSIGHT

Large Teams and Culture

  • Large teams in agencies can create a disconnect between employees and founders.
  • Danny experienced this with his 100+ person agency, where he felt the culture suffered.
ANECDOTE

Resignation from Agency

  • Danny resigned from his agency after a disagreement with his co-founder about bringing in a CEO.
  • This led to a complex shareholding dispute and the eventual administration of the company.
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