Everybody Wants To Be Us
From Bankrupt to the Fastest Growing Men's Jewellery Brand: Danny Buck - CRAFTD Founder
Aug 26, 2024
Danny Buck, founder of CRAFTD, shares his incredible journey from facing bankruptcy to creating one of the fastest-growing men's jewelry brands globally. He discusses the importance of patience and resilience in entrepreneurship, emphasizing that success isn't about quick wins. Danny reflects on the value of strong personal relationships, particularly the support of his wife during tough times. He dives into the balance between remote work and company culture, and how sustainable growth is crucial in today’s competitive market, highlighting the need for authentic connections in business.
01:09:26
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Quick takeaways
- Danny Buck emphasizes the importance of patience and gradual progress in achieving long-term success, contrasting the desire for quick results.
- The founder's early career setbacks and relationship challenges taught him the value of strong internal teams and collaborative partnerships.
Deep dives
The Origin of Crafted
Crafted, the fastest growing men's jewelry brand, was launched when a unique opportunity presented itself to its founder at the age of 32. The business rapidly gained traction, achieving impressive sales figures such as 1.6 million in its first year and skyrocketing to 11 million during the 2020 lockdown. The concept behind Crafted revolved around durable jewelry, which was a novel idea at the time, aiming to fill a gap in the market that had not been addressed by existing brands. The collaboration with a partner who had a sizable social media following also fueled the brand’s growth and visibility, contributing to its immediate success.
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