Building Athletic Legacies with Content Creation - Chris Herman, Story of the Season

On this episode of The Coach and Coordinator podcast, Chris Herman shares his journey from quarterback at Oberlin College to entrepreneur, helping athletic programs tell their stories through modern content creation. He discusses the power of branding in high school and college sports, and how engaging players in the process not only builds morale but also creates lasting keepsakes for families and communities.

Chris emphasizes the value of media guides—both digital and print—as tools for fundraising, sponsorships, and long-term visibility. He also breaks down practical steps for coaches, from delegating responsibilities to building a sustainable content system that elevates program identity.

Chapters

• Introduction and Growth of Story of the Season
• Creating and Curating Content for Teams
• Getting Players Involved and Creating a Strong Team Identity
• Why Branding Matters in High School Athletics
• How to Create a Media Guide for Your Sports Program
• Fundraising Ideas and Ways to Connect with the Community
• Step-by-Step Guide to Putting Together a Media Guide

Learn more at: StoryOfTheSeason.com

Keith Grabowski X: ⁠@CoachKGrabowski⁠

Chris Herman X: @StoryTheSeason

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