Rebranding with Northwest Assembly Of God: Coaching Edition #003

Northwest Assembly Of God is the perfect example of a prototypical church. The church averages about 200 in attendance, their website homepage has a giant slider on it, and their domain name is a five-letter acronym. The great news is that they've got a young and talented leader on staff named Christian Lamb, and he's ready to lead the church through a rebrand. I sit down with Christian and together we create a gameplan for his ambitious rebranding project.