The GaryVee Audio Experience VeeCon 2023, Mascots in Marketing, Making My Parents Proud | VeeFriends Art Class & Epic Event with Swan Sit
Dec 19, 2022
Discover the magic of mascots in marketing and their emotional pull. Explore the vibrant characters of the VeeFriends NFT ecosystem and the creativity behind their designs. Embrace the journey of artistic expression and community building, including new efforts to connect diverse audiences through language. Hear heartfelt reflections on family pride and personal responsibility that resonate with listeners. Plus, get a glimpse into the excitement around VeeCon 2023 and upcoming projects.
AI Snips
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Transcript
Episode notes
Mascots and Characters
- Gary Vaynerchuk's interest in characters and mascots stemmed from childhood icons like Pillsbury Doughboy and Tony the Tiger.
- He feels VaynerMedia hasn't yet created its own impactful character, citing missed opportunities like "Gary the Gardener."
Early IP Recognition
- Before eBay, Gary Vaynerchuk collected toys and games, foreseeing the value of intellectual property (IP).
- VFriends validates his early hypothesis about the potential of characters and IP.
VFriends Unique Approach
- VFriends stands out in the NFT space with its diverse universe of characters, unlike projects with single characters and varying attributes.
- This unique approach centers entirely around character development.