Apptivate: App Marketing Explained cover image

Apptivate: App Marketing Explained

App marketing with data-based storytelling - Drew Hampton (Varo Bank)

Dec 11, 2024
28:05

Questions Drew answered in this episode:

  • How do you go about data analysis and storytelling?
  • Are there data points or topics you like to dig into that are often overlooked?
  • Sometimes the results of internal models don’t match. What do you do when there are inconsistencies?
  • What advice would you give to new managers?

Timestamp:

  • 1:30 Drew’s background
  • 4:57 What is Varo Bank?
  • 7:00 Pivot tables for storytelling
  • 8:28 How to present your story
  • 12:30 Choosing the right segments to focus on
  • 18:12 When data is inconsistent
  • 22:16 Drew’s approach to leadership

Quotes:

(14:33-14:44) “The value of retrospectives is you run a whole campaign and then you break apart everything to find out what the clear wins are.”

(22:22-22:26) “Leadership is a privilege – not a right. Employees are your greatest resource.”

Mentioned in this episode:

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