App marketing with data-based storytelling - Drew Hampton (Varo Bank)

Questions Drew answered in this episode:

• How do you go about data analysis and storytelling?
• Are there data points or topics you like to dig into that are often overlooked?
• Sometimes the results of internal models don’t match. What do you do when there are inconsistencies?
• What advice would you give to new managers?

Timestamp:

• 1:30 Drew’s background
• 4:57 What is Varo Bank?
• 7:00 Pivot tables for storytelling
• 8:28 How to present your story
• 12:30 Choosing the right segments to focus on
• 18:12 When data is inconsistent
• 22:16 Drew’s approach to leadership

Quotes:

(14:33-14:44) “The value of retrospectives is you run a whole campaign and then you break apart everything to find out what the clear wins are.”

(22:22-22:26) “Leadership is a privilege – not a right. Employees are your greatest resource.”

Mentioned in this episode:

• Drew Hampton’s LinkedIn
• Varo Bank