Business Casual How to Avoid Discouragement
Nov 24, 2025
The host opens up about feeling discouraged while comparing himself to creators with massive followings. He argues that sustained effort and finding the right audience are more important than just chasing viral views. Each niche has a cap on virality, and he illustrates this with examples, like using Pat Flynn’s Pokémon channel. The discussion dives into how creators sometimes switch niches for better growth, emphasizing the importance of benchmarking and studying top content within your niche.
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Comparing Yourself To Viral Creators
- Matt Giovanisci describes feeling discouraged after comparing his niche content to creators who 'crush it' with massive views.
- He admits those comparisons make him doubt his ability to reach similar numbers despite producing high-quality work.
Views Don't Equal The Right Customers
- Niche content often attracts the wrong audience for your business goals even if it racks up views.
- Broad-audience viral content can generate views and money but may not convert to product sales for niche businesses.
Why Pokemon Content Scales Bigger
- Matt uses Pat Flynn's Pokemon card channel as an example of a broad audience that easily drives huge numbers.
- He contrasts that with pool and homebrewing niches, which inherently limit potential reach and views.