The Digital Marketing Podcast by Exposure Ninja I Bought a £7M Company to Test My Marketing Playbook
Most marketing agencies talk a big game about their strategies and playbooks — but when it comes to proving they actually work, the talk stops there.
That's why I've done something unprecedented: I've bought a £7 million renewables business to test our own marketing playbook with real money on the line.
Six months in, the results speak for themselves: 5X increase in website traffic, 250% more form completions, and we've doubled their backlink profile in just five months (after they'd only managed 100 backlinks in the previous five years).
But here's what makes this case study truly valuable for marketing leaders — we're sharing the exact playbook we used, including the mistakes we made along the way.
In this episode, I reveal:
The six-step marketing transformation process we implemented at Elite Renewables — from complete brand overhaul to AI-optimised content strategy
Why we fired their existing agency before we'd even completed the purchase (and saw no drop in leads as a result)
The CRM and marketing automation system that helped them scale from being completely overwhelmed with referrals to having full visibility of their sales pipeline
How we increased their website traffic by 5X in just one month by restructuring their site around customer types and individual service pages
The digital PR strategy that generated 110 high-authority backlinks in five months (more than they'd achieved in the previous five years combined)
Our AI-proofing approach — including sentiment analysis across AI platforms and the ultra-niche case study strategy that's becoming essential for AI search optimisation
The YouTube content strategy that's not just driving enquiries, but more importantly, building trust with prospects already in their pipeline
I'll also share the honest challenges of being a client of your own agency, including the stress of rolling out new branding to a team that's worked together for a decade.
As I explain in the episode:
"It feels very different when it's your own money at stake. We bought this £7 million revenue business to put through the Exposure Ninja digital marketing process, and so far it has worked really well. But I'm not going to tell you that it wasn't stressful at times."
If you're tired of marketing strategies that sound good in theory but lack real-world proof, this episode provides a complete blueprint based on actual results with actual money at stake.
This is what happens when a marketing agency puts its money where its mouth is — and the lessons are invaluable for any business leader looking to transform their marketing results.
Get the show notes:
https://exposureninja.com/podcast/365/
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