The Game with Alex Hormozi Part 1: Welcome to $100M Money Models | Ep 938
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Aug 19, 2025 Discover the powerful insights on how money is truly made in business. Alex Hormozi shares his personal journey from struggling in the fitness industry to achieving a net worth exceeding $100 million. Learn about the critical mentorship that transformed his approach, highlighting actionable strategies for success. The importance of nurturing friendships and commitment to uplifting others also takes center stage. From profound failures to valuable lessons, this discussion paves the way for anyone looking to scale their business.
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Free Offer Revealed Hidden Revenue
- Alex describes learning revenue layering from a storage-owner who monetized free offers with add-ons.
- That lesson showed him how a “free first month” could unlock many profitable ancillary sales.
One Conversation Changed Everything
- Alex recounts paying $25,000 for one hour with a top marketer who changed his business direction.
- That meeting led him to exit gyms and scale Gym Launch into a multimillion-dollar company.
Pre-Sell To Open Debt-Free Locations
- Pre-sell customers into a new location to fund opening costs without debt.
- Use low-cost leads, convert them quickly, then convert trial buyers to recurring members.
