Behavioral Grooves Podcast Top Tips to Transform Your Business | Scott Young
Oct 7, 2024
Scott Young, a seasoned behavioral science practitioner and author, shares invaluable insights into applying behavioral science in the workplace. He discusses practical strategies for improving work environments by refining existing policies rather than overhauling them. Topics include defining behavior change, overcoming organizational resistance, and implementing a structured process for workplace success. Scott emphasizes the need for alignment between goals and existing challenges, offering a roadmap for business leaders to foster meaningful change.
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Definition Challenge
- Behavioral science's broad applicability makes it hard to define within organizations.
- This lack of clear ownership can hinder its adoption and lead to misapplication by those with superficial understanding.
Challenging Competence
- Applying behavioral science can feel like challenging a leader's competence.
- This is especially true in areas like marketing and HR, where understanding human behavior is central to their roles.
Resistance to Experimentation
- Business leaders often seek immediate solutions, not experimentation.
- They may resist new measurement methods, preferring familiar metrics like training feedback over behavioral change.