AI Snips
Chapters
Transcript
Episode notes
Targeting Is Core Strategy
- Targeting is foundational for marketing strategy, affecting product, pricing, distribution, and communications.
- Skipping targeting results in lack of direction no algorithm can fix.
Broad Reach Drives Brand Growth
- Brands grow by reaching all category buyers, not just narrow high-value segments.
- Over-focusing on a narrow ideal customer misses the bigger growth picture.
Beware Algorithmic Bias in A-B Testing
- Digital ad platforms' optimization often biases A-B tests, favoring one ad with skewed audience exposure.
- This undermines reliability of test results and budgeting decisions based on them.