TED Talks Daily The billion-dollar campaign to electrify transport | Monica Araya
Oct 14, 2021
In this engaging discussion, Monica Araya, an electrification advocate and Climate Works Foundation fellow, outlines the ambitious Drive Electric campaign aimed at eliminating pollution from transportation. She reveals a crucial funding boost from the Audacious Project, propelling a billion-dollar plan to transition to electric vehicles. Araya emphasizes the role of collaboration among 70 organizations, city officials, and individuals in achieving a zero-emission future. She discusses pressing challenges in the automotive industry and the need for systemic change to combat climate issues.
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Systemic Change for Transformation
- To achieve rapid transformation, work on all levels of change simultaneously.
- Engage cities, politicians, companies, and citizens to create the political space for stricter policies.
Pressuring Automakers
- Automakers won't abandon profits easily, but changing circumstances can force their hand.
- Cities banning petrol and diesel cars, politicians making life difficult for fossil fuels, and public pressure can influence change.
Collective Action
- One organization alone cannot achieve widespread system change.
- The Drive Electric campaign is a coalition of over 70 organizations working towards this goal.