My Amazon Guy Amazon PPC AMA Live with Kevin Sanderson
Gear up for an eye-opening PPC AMA session with Kevin Sanderson, VP of Marketing at My Amazon Guy, and get ready to have your mind blown with Amazon advertising secrets!
Why you need to be there:
↳ Unearth groundbreaking strategies to catapult your Amazon campaigns
↳ Sneak a peek into the playbook of PPC wizards and steal their winning moves
↳ Got a burning question? Fire away in real-time and snag insights straight from the pros
This isn't just another live podcast; it's your ticket to Amazon PPC greatness! Save the date and join us for a session packed with revelations!
Brace yourself for a journey to the pinnacle of Amazon success!
#AmazonPPC #AmazonPodcast #AskMyAmazonGuy #AmazonAMA
Timestamps:
00:00 - Introduction and Countdown
10:08 - Webinar Begins: Introduction by Kevin Sanderson
10:42 - Q&A Segment Begins: Deep Dive into PPC Strategies
11:00 - Ensuring the Webinar is Broadcasting Correctly
12:03 - Key Metrics to Track for Amazon PPC Campaigns
13:05 - Optimizing PPC Campaign Structure for Better ROI
14:03 - Common Pitfalls in Amazon PPC and How to Avoid Them
16:02 - Discussion on the Impact of PPC on Organic Sales
16:28 - Strategies for Keyword Position Tracking
17:32 - Bundle Strategy for Increasing Product Sales and PPC Efficiency
19:17 - Bullet Points and Their Importance Based on Product Type
20:44 - Managing a Large Number of PPC Campaigns Efficiently
21:06 - Campaign Structure Strategy for Better Performance Management
22:53 - Transitioning from Selling in the UK to the USA: Tips and Strategies
24:06 - Starting with Sponsored Products and Auto Campaigns
25:42 - Focusing on Relevant Keywords for Niche Products
26:04 - Requirements for Images in Sponsored Brand Campaigns
26:50 - Discussing Budgeting for PPC and $3 Per Day Budget Analysis
30:27 - Managing Multiple ASINs in Amazon PPC Campaigns
32:41 - Advertising Strategies for Products with Different Quantities
37:05 - Tracking Keyword Positions and the Importance of Bullet Points
40:00 - Efficiently Managing 300+ PPC Campaigns with Bulk Sheets
44:57 - Strategy for Campaign Structures: Number of Keywords Per Campaign
47:47 - Transitioning from Selling in the UK to the USA: Localization Tips
50:01 - Increasing or Lowering Bids Based on High ACoS
52:23 - Strategies for Managing Unprofitable Keywords
54:29 - Adapting PPC Strategies from UK to USA Market
56:36 - Launch Strategies: Targeted Keywords vs. Broad Approach
58:40 - Managing Large Catalogs with Variations in Material
1:00:01 - Optimizing ACoS for Large Catalogs
1:02:54 - Bulk Sheet Training and Keyword Count Strategies
1:05:02 - Budgeting Strategies for PPC Campaigns
1:07:01 - Effect of Discounts on Premium Product Perception
1:09:25 - Balancing Organic and PPC Placements for Optimal Visibility
1:11:09 - Estimating Monthly PPC Budget
1:13:03 - Launch Discounts for Generating Initial Sales
1:15:11 - Decision Making for PPC Bids and Keyword Negation
1:17:03 - PPC AMA Wrap-up and Giveaway Announcement