The Need to Rebrand Enablement

The podcast episode discusses the need to rebrand the word 'enablement' in the context of the working genius model. The hosts initially resisted using the term due to its negative associations with addiction and problems. However, they eventually embraced it, recognizing that enabling others and enabling work is a valuable and important aspect of productivity. They highlight the misconception that people with enablement often downplay their talents and struggle to see it as a true genius. The podcast emphasizes the significance of enablement in teamwork and the positive impact it has on collaboration and getting things done.